Electronic commerce generates billions of dollars in revenue each year for businesses around the globe. If you’re about to set up your first e-commerce site, you’re taking the first step towards making your products easily accessible to your target market. However, there are a few things that you would need to consider before you go ahead with your project. Here are some considerations for entrepreneurs who set up an e-commerce site for the first time:
Your Product Descriptions and Images
In a retail store, people can examine the product and its packaging prior to making a purchasing decision. But in the online world, this isn’t really possible, as the customer won’t touch the product until they receive it. Therefore, you should ensure that you have complete descriptions of all your products written. They will serve to give information about what the product is, what it is good for and what advantages it offers to the buyer.
Pictures are also quite important. People want to see what they are buying, so you should include clear, high-quality visual representations of your products in your site. Obviously, this is more important in some industries than others. If a customer is buying a USB cable, they probably already know what one looks like and won’t need to see 20 pictures of it taken at different angles. But if they’re buying a jacket, they would probably want to have a good idea of what it would look like.
Product Photography Tutorial using tabletop continuous lighting
The Platform and Hosting
There are various e-commerce platforms available in the online world. They work as a type of Content Management System (CMS) which is specifically geared towards making online sales. A platform gives you both the front end, which the customer sees, and a back end, which you can use to administer your site and check your sales. Some e-commerce platforms are completely free. If you want, you can get a free e-commerce site here. Others require a one-time or regular payment. Be sure to compare various platforms before making a choice.
Another important element of having an e-commerce site is the web hosting. You should ensure that your web host is reliable and is able to accommodate an e-commerce site of your size. Remember that database driven sites like e-commerce websites will require more server resources than a simple static site that just has a few pages about your business. You definitely don’t want your site going down several times a day because your host’s infrastructure is unable to keep up with it.
Payment Processing Solutions
Obviously, when you run an online store, you will need some way of accepting payments from your customers. There are numerous shopping carts that you can deal with depending on the type of merchandise you sell and the country you are based in. Note that payment processors will take a certain fee for each credit card payment that they process for you, so you should compare a few to find the one that will be the most affordable for your business needs.